One in five Americans will develop skin cancer in their lifetime. The rate of melanoma growth has been steadily increasing for the past three decades. Yes, I am hitting you with the harsh truth upfront. The popular assumption is that if you have that first “summer burn” then you won’t have any problems the rest of the season and you won’t have much of a need for sunscreen anymore. This is false. Burning does not protect you from burning again. Skin cancer can affect anyone no matter the skin color or age. Practicing proper sun protection is important year round. The risk of skin cancer will reduce and you will prevent wrinkles, brown spots, and you will not risk looking like a leather couch.